Massage therapy has gone from a perceived luxury to a useful and even crucial part of treating ailments from the hospital to the athletic training room. Until the past 10 years, there wasn't conclusive evidence that massage really does have a positive effect on athletes. However, thanks to new studies and some backing by reputable sources, the benefits of massage are being taken seriously. And those benefits are not just for the pros. They’re extended to anyone who participates in a regular exercise program.